Vol. 1 No. 2 (2025)

Articles

• Unveiling the Nexus: Exploring the Impact of Benevolence, Integrity, Competence, and Satisfaction of Mobile Apps on Purchase Intention in Mobile Commerce

  Eman Azmat, Zarnish Nadeem, Zainab Imtiaz (Author)

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• Impact of Interest Rate Spread (IRS) on the Performance of All Commercial Banks: Evidence from Pakistan

  Rimza Sarwar, Nida Bano (Author)

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• Role of Trust in the Relationship between Absorptive Capacity and Innovation Ambidexterity: The Importance of Living Labs and Coworking Spaces

  Hamdi.R, Gharbi.L (Author)

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• The Impact of Eco-Branding and Eco-Labeling on Consumer Purchase Intention: A Comprehensive Analysis

  Imtiaz.Z, Azmat.E, Nadeem.Z (Author)

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• Does Entrepreneurial Self-Efficacy Lead towards Entrepreneurial Nascent Behavior? Mediating Role of Entrepreneurial Intention

  Burhan Sadiq, Tayyeba Bashir, Amara Naseem (Author)

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